FIFM 2025 Interview: Academy CEO Bill Kramer on Conan O’Brien, Oscar Traditions, and Restoring Joy to Cinema
The Academy CEO unpacks practical jokes, live audience energy, and keeping the broadcast entertaining at the 22nd Marrakech Film Festival.
The Academy Awards may represent the highest artistic peak of global cinema, yet at their core, they remain a massive worldwide television spectacle. In an era where awards broadcasts frequently struggle under the weight of strict protocol, the upcoming ceremony is actively plotting a lighter, far more vibrant course.
At the center of this cultural recalibration is Bill Kramer, Chief Executive Officer of the Academy of Motion Picture Arts and Sciences. Attending the prestigious 22nd Marrakech International Film Festival, Bill Kramer took the stage to reflect on his tenure and preview the creative direction of Hollywoods biggest evening. During a Q and A session, the conversation shifted toward a much lighter prospect: whether incoming Host Conan O Brien might be unleashed with harmless practical jokes targeting past hosts and attending stars.
Spicing Up the Ceremony
With Conan O Brien tapped to steer the ceremony, film lovers know full well that the veteran comedian possesses a mischievous spark capable of upending traditional decorum. When the prospect of letting the new Host stage an affectionate, harmless prank directly on the star studded audience was raised, Bill Kramer did not hesitate to lean into the fun, leaving the door wide open for some televised chaos.
"So look, as long as there is no harm being done, and it is playful and fun and entertaining, it is absolutely something we would consider," Bill Kramer confirmed, playfully concluding his thoughts on the matter with, "So that is not a no."
An Entertainment First Philosophy
Having already steered three ceremonies, Bill Kramer enters his fourth year at the helm with an unmistakable creative mission: restoring sheer, unadulterated pleasure to the room. He emphasized that handing out golden statuettes must go hand in hand with putting on a spectacular show.
"I mean I think the subtext of what you are saying is this is an entertainment show, right?" Bill Kramer explained to the crowd. "We are giving out awards, we want to inspire filmmakers, but the show has to be fun and entertaining. And I have overseen the last three shows, this will be my fourth. We are trying to bring back a lot of joy and excitement and entertainment to the shows. Conan is a big part of that."
Capturing the Electric Live Room
A crucial element of that philosophy hinges upon the room itself. According to Bill Kramer, television viewers can instantly detect whether an auditorium is genuinely having the time of their lives or simply sitting through formal obligations. That natural connection is precisely why Conan O Brien was selected for the job.
"And I have to say, what is great about a Conan, who is great with a live audience, is when the audience feels excited, the live audience, people at home sense that," Bill Kramer noted, detailing the strategy behind the broadcast. "People sense that the host has the live audience and is engaging the live audience, and I think it helps the show for viewers at home. So moments like that can be really helpful."
By welcoming spontaneous mischief and prioritizing the energy in the room, the next Oscars telecast might just be the most joyously unpredictable party in years.
